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Record Attendance at the Sri Lanka Tourism Promotion Bureau successful UK Trade Road Shows
Press Release
UK roadshow visited Manchester, Birmingham and London on October 31st and November 1st and 3rd 2016
Sri Lanka’s enduring popularity was demonstrated with record attendance at its recent U.K roadshow for the travel trade. 150 agents attended events in Manchester, Birmingham and London, which brought the sights and sounds of exciting Sri Lanka to the U.K as well as the latest news and selling tips for this increasingly popular destination to the travel trade.

Sri Lanka Tourism surged to a new record high of 1.8 million arrivals in 2015, an increase of 17.8 per cent over 2014. The U.K accounts for 9% of arrivals, the third largest source market behind India and China. Currently the U.K is number 3 in terms of arrivals with 154,376 visiting Sri Lanka this year which is a growth of 16.7% from 2015 to 2016.

According to Mr. Nalin Perera from Sri Lanka Tourism Promotion Bureau in London, the roadshow was developed to further strengthen the relations with the U.K Travel Trade and show agents the impressive range of experiences that Sri Lanka has to offer.

Within a presentation held by Mr. Perera, the vast variety Sri Lanka has to offer was highlighted:
“From the world heritage sites, to pristine beaches, untamed wildlife hot spots, world-famous tea plantations and Ayurveda spa treatment; Sri Lanka is one of the most diverse Asian destinations with something for everyone.”

Mr. Perera then added:
“We were delighted to be able to host this series of trade events in the U.K. Sri Lanka is now one of the most exciting destinations in the world, the growth that we have experienced over the past 2 years has been really encouraging. The authenticity and uniqueness of the island’s offerings in addition to its amazing value for money are what appear to appeal to the U.K market’’.

The roadshows were attended by over 50 members of the Travel Trade in each city. The evening started with members being treated to a welcome reception of Ceylon tea and canapes. This was then followed by the traditional lighting of the oil lamp which lead into the welcome address by the Honorary Counsel of Sri Lanka - Mr Ricky Silva in Manchester, the Deputy High Commissioner - Mr Sugeeshwara Gunaratna in Birmingham and the Minister Administration of Sri Lanka High Commission - Mr Niranjan Pathiratne in London. The trade then moved on to a business to business table networking session where members could pick the minds of DMCs, airlines and hotels before breaking for delicious, aromatic Sri Lankan curry and wine. The evening concluded with a prize draw where a total of 14 fantastic holidays to Sri Lanka were given away as well as nine goody bags across the three events.

SESATHA - The Sri Lankan Event Portal in UK