Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle on Tuesday June 23, 2009 with the ushering of peace in a new era. Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year.
In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island.
The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.
Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country.
The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said. (DN)